Spirit

The Spirit is rooted in current reality, but it also represents what Icon aspires to be thus making it future active. The Spirit is an indivisible synthesis of all three statements. It means manifesting Intensity to Win, acting with sensitivity and being unyielding on integrity all the time. children. Education is needed for a better future, but hunger, an immediate need, forces a young child away from school. Midday meal provides 200,000 meals daily throughout India, dramatically increasing school attendance.

This is the desire to stretch, to achieve that which seems beyond our grasp. This is aiming for maximum. This is the ardour to do our best, the hunger to be the best. This is the devotion to challenging our limits; it is about realizing our potential, and about expanding our potential.

It is not about winning at all costs. It is not about winning every time. It is not about winning at the expense of others.

It is about working together to create synergy. It is realising that I win when my team wins; my team wins when Icon wins; and Icon wins when its customers win

It is about innovating all the time. It is a continuous endeavour to do better than last time.

It is the Spirit of fortitude, the Spirit of never letting go… ever.